Lure is a fishing method that imitates a weak creature to trigger an attack by a large fish. Carnivorous fish that live in natural waters have a strong ability to feed on their own and do not rely on dead bait, but are only interested in baits with a certain dynamic. Especially carnivorous fish species are very aggressive.

Different lures are chosen for different conditions, including vegetation, water clarity, depth, temperature, and use in fresh or salt water. Each type of lure will suit a specific tactic and style, while often being versatile to meet multiple applications.

The lures are roughly divided into hard and soft baits, floating and sinking. The MinoLure Online Shop currently offers various types of Lure lures including: Soft Baits, Crankbaits, Topwater Baits, Swimbaits, Saltwater, etc. MinoLure offers the best lure baits for Great Lakes, entire glacial zones, northern glacial lakes, deep water reservoirs, southern lakes and rivers, as well as offshore, coastal and tropical saltwater fishing.


Lures Buyer's Guide

To catch fish, it takes time and effort to figure out what works best. While natural baits like minnows and worms work well, artificial fishing lures and jigs can be used multiple times to catch multiple fish.

If you have ever used lures to catch fish, you know how effective they can be. Lures are artificial lures used to attract fish. Lures come in many shapes, sizes and colours, each designed for a specific range of fish species, and of course what works for one species of fish does not necessarily work equally well for another. With so many types of lures available, how do you choose the right one? This is a constant topic, and one of the fascinating things about lures is the battle of wits with the fish. Each place has its own climate and water conditions, and it is vital to understand the habits of the fish. In this article, we will look at the most common types of fishing lures and how to use them.

When picking your lure, you should pay attention to size and weight, as well as the conditions of the water you are targeting to fish. If you are fishing in fast-flowing or windy rivers, then it is better to choose heavier weight lures, with lighter lures being suitable for calmer conditions.

As well as size and weight, the lure's colour and reflective properties are also important. When you are fishing in low visibility water or salt water, lures with brightly coloured coatings and reflections will attract more fish. However, for clear lakes and waterways the opposite is true, and you wouldn't want to use a colourful lure.

The Advantages of Lures

  • Easy to change and dismantle
  • Lures usually have a longer casting distance than using live bait
  • As lures are hand made, fish are less likely to swallow the whole hook, making them more suitable for catch and release

Disadvantages of Lures

  • Lures are usually more expensive than live bait
  • You need to keep moving the lures around to create a special dynamic to attract fish
  • Some lures require better technique to be effective, which can be difficult for beginners

Table of contents

Types of Lure

They are equally effective in fresh and salt water and can be used to catch a wide range of species. Naturally, there are many types of lures available. Listed below are some of the most common types.

Firstly, Lures are usually divided into two broad categories, hard and soft, under which there are various other types of lures.


These lures are usually made of rigid materials such as hard plastic and metal.


Crankbaits are made of hard plastic and tend to have a relatively short, fat body that looks like a real fish. By applying actions to the rod and line, such as twitching, the angler can make them display a unique activity in the water, and their movements are a good imitation of a small, injured fish struggling, which is tempting to many predatory fish. Crankbaits usually have a larger bill or lip to help the lure dive to a given depth, and will have two or three treble hooks to ensure maximum success.Crankbaits are very effective at the surface all the way down to medium depths and occasionally deep divers.


Jerkbaits, like crankbaits are also made of hard plastic and also attract target fish by mimicking the behaviour of other minnows, will also have a lip design, but there will actually be many differences between them and Jerkbaits also exist as soft baits made of soft rubber.

Compared to crankbaits, Jerkbaits are usually long and thin and often imitate herring, shad, sardines etc. Jerkbaits usually have a smaller bill or lip and tend to dive less, which makes them excellent shallow water lures.

Topwater Lures

Topwater Lures are usually smaller lures such as poppers, whopper ploppers and walking baits that float on the surface, mimicking the shape and movement of the worm on the water, and making a sound to attract predators in the water as the angler manoeuvres the rod. Ideal for use in relatively calm waters after the spawning of predatory fish, for example for bass.


Jigs are small hooks made of metal, they can be decorated with materials such as rubber legs and feathers and are usually more expensive, with a metal ball near the eye of the hook. Jigs can also be soft lures, mounted on hooks with weighted heads. The weighted head and body on the hook can be wrapped in a range of fly tying materials such as hair, fur or feathers. These jigs are known as bucktail jigs.

Often jigs are designed to target a particular fish so are not very versatile, for example they are very effective on bass or larger predators.


A lure born in the Midwest, spoons were probably the first lures created by anglers and were a boon to pike, marlin and bass anglers.

These metal lures have a recessed shape that allows it to create a wobble in the water. This movement is accompanied by the production of a flash of light that attracts the target fish. Spoons come in many varieties, some heavy, some wide but thin, and different shapes will produce different actions.


Spinnerbaits have small blades and these also come in different shapes. They can be spun in the water or reflected to attract target fish and are especially good for those fish that like movement and visual stimulation, the fish love the movement and vibration of these types of lures in the water.

Spinnerbaits are almost a must-have in a bass angler's kit. Designed with movement and flash in mind, these lures offer plenty of options for fishing in a variety of conditions.

Slow fish with Colorado Blade spinnerbaits in cold or murky water with low visibility, or after the sun has set. Conversely, turn to the Willow Blade in clear, warm water. Visually dominant fish like bass cannot resist the lure of spinnerbaits.

Soft Plastic Lures

Soft plastic lures often have a soft body and once a hungry fish catches it, it feels like live prey, increasing the chances of a fish taking the bait. Furthermore, the lure moves easily in the water and better imitates the movements of the soft, live animals underwater.

Soft baits are more natural and in some ways more effective as they have a soft texture, distinctive smell, colour and cost less than hard baits, as well as having simple ease of use. 

The most common are soft plastic baits made in the shape of worms, the worm is recognized as the best bait for any fishing need, and they will satisfy almost any freshwater fishing need. But there are many other types available for purchase including craws, bees, snails, small frogs, lizards, reapers & leeches.

Most of these soft lures are only suitable for freshwater fishing, in addition to swift rivers, which are less suitable, calm, clear waters are the best place to use soft plastic lures.